Creating your own web site is a good thing. It simply makes good for personal and professional use, most especially for the latter. This is basically a way to advertize your products in a much larger scale and have the opportunity to connect to the people immediately, of course depending on the kind of product that you have. A common mistake, however, that first time web site owners do is put everything into the home page, not to mention some cheesy background image that does not go well with everything else. While it is good to have ample amount of information on the home page, keep in mind that people hate it when they look at a web site that looks like a collage. Keep images away from each other to make the site look more professional. In terms of links, it would be good to have a maximum of 2 clicks from the home page to the destination of the information that they want to access.